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Reaching Out To A Wider Audience Through Mobile Video Clips

August 8th, 2011

The internet is one of the most influential human creations, affecting societal behavior in a variety of ways. It has improved the way people accomplish work, facilitating the ability to work in a virtual environment, as well as making a vast amount of information accessible to users. Many might argue that TOO much information is being shared, especially with uploaded mobile video clips becoming visible to just about anyone who is interested. However, this same ability to stream video across the internet has also influenced entertainment companies, forcing them to rethink traditional media avenues and refocusing on the internet as a primary marketing tool. The same can be said about the music industry, where the success of a song is measured by the number of digital downloads instead of physical album sales.

Today, it is possible to share almost anything about one’s life thanks in large part to social networking sites that have increased in popularity within the last decade. One can even reach out to a live audience through live webcam streaming and express themselves instantly in a way few people thought possible before. The internet is constantly changing, and its potential to affect our lives has barely even been scratched yet.